As the festive season approaches, we can expect a change in shopping habits. Vacation shopping and end-of-year celebrations will take place, despite the uncertainty surrounding the evolving health situation.
The importance of the human element:
Most brands underestimate the power of the human connection and the value it brings to winning and maintaining customers.
Retailers provide a human element that is essential to customer satisfaction. Despite this, the relationship between customers and employees can never be purely robotic. It's about human beings interacting with each other, and there's no substitute for human contact with a knowledgeable salesperson.
Boosting security and profits with cutting-edge technology:
The shopper of 2021 doesn't want to walk into a crowded store. The most successful retailers will be those who know how to give customers a sense of security and reassurance, so that they can shop comfortably in-store.
Technology will be the backbone of the vacation shopping season. With the right technological solutions for people counting and occupancy monitoring, retailers can optimize their operations while delivering a safe customer experience.
Using retail analytics technologies to optimize certain aspects of the shopping journey results in a more reliable customer experience and higher conversion rates. The benefits of technology will enable retailers facing a busy vacation season to optimize their operations while delivering a safe customer experience.
With the ShopAnalytics real-time occupancy solution, retailers can display the number of people present in the store in real time, with recommendations in the form of notifications and e-mails on their screens. Staff can also stay informed and take immediate action via e-mail and cell phone alerts when limits are reached, limiting their exposure and ensuring their safety and that of customers.
Retailers can also monitor the occupancy capacities of different zones (hot and cold zones) to optimize sanitation in line with customer traffic.
Zone counting and heat map analysis are also an excellent solution for stores looking to reorganize their space layout to minimize risk and increase profits. Store managers can understand the flow of visitors through stores, the areas that attract them most, the products they are looking for and what motivates them to buy.