Have you ever wondered how many potential customers you welcome into your shops every day?
And better still, do you already know how many of them actually made a purchase before leaving the shop?
In today’s retail world, where competition between physical shops (offline) and e-commerce (online) is at its peak, retailers must turn every opportunity into sales. They cannot create strategies and win sales volume without knowing certain hard facts and analysing customer behaviour. This is where people counting and profiling come in, helping retailers obtain an accurate measure of footfall and conversion rate in order to create the most appropriate marketing strategies and increase profits.
At the heart of smart people counting lie three main benefits. First, as a retailer, you will be able to understand your customers’ wants and needs so that you can serve them accordingly. Second, you will be able to determine whether your marketing campaigns and advertising are working properly and reaching the targeted customers. Finally, you can always optimise your staffing and opening hours.
Understanding your customers’ wants and needs is the key to success. By using a people counter and the right people counting technologies, you will be able to understand:
- The areas of your shops that your customers visit most – and therefore what interests them.
- The number of potential shoppers you receive on an hourly, daily and even monthly basis.
- The number of buyers you gain from among these visitors
Optimising your marketing campaigns is another crucial point when you are trying to boost sales and generate more revenue. As a retailer, you run advertisements and create marketing campaigns and activities, but the real questions are:
“Are they reaching the right target customer base?”
“Are they effective enough to boost sales?”
You can always compare the performance results for the week of your promotions and campaigns with the previous week(s)/month(s), to see whether your campaigns have been effective or have delivered the return on investment you expected. By placing ShopAnalytics in different sections of your shop, you will be able to see where most of your footfall is, waiting times and your customers’ emotions, and you will be able to focus your marketing campaigns on the best-performing sections.
Finally, optimising your staffing is an important aspect in terms of customer satisfaction. Your main question here should be:
“Am I correctly deploying my staff where they need to be so that all my customers are fully satisfied?”
You can use a people counter to count the footfall in your shops and determine where your staff should be when customers are present. That way, you will know exactly how to deploy your staff to provide the service your customers want and need. As a result, you will have many loyal, returning customers.
You can use a people counter to count the footfall in your shops and determine where your staff should be when customers are present. That way, you will know exactly how to deploy your staff to provide the service your customers want and need. As a result, you will have many loyal, returning customers.