Retailers need to take the pulse of consumer behaviour and align their strategies with emerging trends. A comprehensive footfall analysis, with multiple data points available on what is happening in-store, can be the key to a successful summer sales season and to optimising store performance by understanding the bigger picture.
Understanding retail trends regarding the best-selling products during the summer sales season allows you to optimise your store layout:
For example, during the summer season, for which retailers have prepared their sales, everyone goes shopping. Most shops and supermarkets see an increase in footfall and sales.
The sales period can be an opportunity and a chance for growth. But it can just as likely be a risk and a problem for the retailer.
All shopping seasons are important, but many retailers focus heavily on these two months of the year. Retailers often start by examining the data they have collected in previous years to analyse footfall, sales, marketing, store layout and product placement.
The ShopAnalytics platform allows store managers to easily view historical footfall and sales data from previous sales periods. They can analyse various metrics to understand how visitors move around the shops, which areas attract them most, which products they are looking for and what motivates them to buy.
Create personalised marketing campaigns for your target audience
Women and men have different preferences and buying behaviours. Retailers need to put different strategies in place to attract them into shops and motivate them to buy. Even within the same gender, age is a crucial factor. For example, an adult woman will have different in-store buying behaviour from that of a teenage girl.
The ShopAnalytics solution allows retailers to classify their visitors into groups based on their age and gender data.
When you know your visitors’ profile, you are better equipped to offer them a personalised shopping experience. You can offer the products and brands that appeal to them, improve product display and placement, and optimise the store layout according to the preferences of your demographic group.
ShopAnalytics helps brands understand the gender profiles of their potential and existing customers. Thanks to this data, store managers can measure the effectiveness of marketing initiatives and tailor in-store promotions and window advertising to customer trends in terms of gender and age, thereby increasing conversions.
Create an in-store customer experience
Most brands underestimate the power of human connection and the value it brings in winning and retaining customers. Retail brings a human element that is essential to customer satisfaction. The relationship between customers and employees can never be purely robotic. These are human beings interacting with one another, and nothing can replace human contact with a knowledgeable sales adviser.
Recent changes have accelerated several emerging trends that are redefining retail success. Brands that can quickly use technology to serve new and existing customers in innovative ways, both online and in-store, will be better placed to succeed during the festive season.