CUSTOMER STORY MABROUK
Driving retail performance through
real-time customer insight
Mabrouk turns in-store data into action with ShopAnalytics AI
+30%
Revenue growth during peak campaign weekends
+10%
Increase in average basket value
+5 pts
Improvement in conversion rate at peak hours
"In a few weeks, we understood exactly when our customers arrive, their profiles, and their expectations. We adapted our offer and strengthened our teams and our tools in order to increase our sales performance; ShopAnalytics has changed the way we run the store."
Mohamed Hammami, Director General, Mabrouk
Turning foot traffic into a real-time decision engine
ShopAnalytics AI was rolled out in three phases: installing cameras and a local server for real-time data capture, calibrating and integrating that data into a live dashboard, and training the Mabrouk team to read and act on predictive recommendations.
The dashboard gave Mabrouk hour-by-hour visibility into revenue, transactions, and average basket size, alongside visitor counting, profiling, and conversion rate analysis.
Predictive insight, applied immediately
With hourly visitor predictions in hand, Mabrouk reinforced its sales team specifically during peak windows, lifting conversion by up to 5 points. By analyzing visitor profiles during historically low-conversion hours, the team adjusted offers and promotions to match who was actually walking in. Sales performance data was also used to set realistic, data-backed targets for the team, rather than relying on gut feeling.
Breaking every record in two weekends
The impact showed up almost immediately. In just two weekends, around Mother's Day 2026, Mabrouk Azur City posted its best sales results ever, a 30% increase in revenue, a 7% rise in average basket, and a 50% jump in sales index, all traced directly back to decisions made with ShopAnalytics data.
Details
Industry: Retail, Ready to wear
Use case: Customer Analytics
Location: Azur City Mall, Tunisia
Solution: ShopAnalytics